Download PDF The Power Formula for LinkedIn Success (Fourth Edition - Completely Revised): Kick-start Your Business, Brand, and Job Search
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The Power Formula for LinkedIn Success (Fourth Edition - Completely Revised): Kick-start Your Business, Brand, and Job Search
Download PDF The Power Formula for LinkedIn Success (Fourth Edition - Completely Revised): Kick-start Your Business, Brand, and Job Search
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About the Author
Wayne Breitbarth is a nationally recognized LinkedIn consultant, speaker, and trainer who has helped more than 100,000 businesspeople understand how to effectively use LinkedIn. He is consistently asked to speak at meetings of Executive Agenda (EA), YPO, Vistage, and TEC, as well as CEO roundtables and Renaissance Forums (REF). With over 35 years of experience as a business owner and manager, Breitbarth shows companies how LinkedIn can benefit their overall growth and brand expansion, and provides employee training on how to execute on LinkedIn growth strategies.
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Product details
Paperback: 248 pages
Publisher: Greenleaf Book Group Press; Updated, Expanded edition (April 2, 2019)
Language: English
ISBN-10: 1626346208
ISBN-13: 978-1626346208
Product Dimensions:
5.5 x 0.9 x 8.4 inches
Shipping Weight: 11.4 ounces (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
185 customer reviews
Amazon Best Sellers Rank:
#11,152 in Books (See Top 100 in Books)
Who knew you could write a pretty long book about something as seemingly simple as LinkedIn? I have nearly 5,000 LinkedIn connections and an all-star but I learned a lot from Wayne.
Every week I read a tremendous volume of material about social media tools, primarily the current Big Three: LinkedIn, Facebook, and Twitter. Much of it is helpful, interesting, and informative, but this book is all of that and so much more. In my opinion, the author has succeeded in making the book both user-friendly and quite advanced. That, in itself, is a commendable feat. It's truly a one-stop-shop for anyone who wants to leverage their presence and profile on LinkedIn. This second edition has new content and includes all the recent LinkedIn changes.You'll find value in The Power Formula for LinkedIn Success (Second Edition - Entirely Revised): Kick-start Your Business, Brand, and Job Search if:* You're not sure if you need a LinkedIn profile or don't know where to start.* You have an existing profile but want an excellent primer/checklist to make sure you've set up your profile for maximum impact.* You're an experienced LinkedIn user who wants to peruse the topics and get a few power tips you may have missed. Each chapter has an "Applying the Formula" box which can be scanned for key topics.The author begins by sharing his own skepticism about social media in general and LinkedIn in particular. He makes an excellent case for LinkedIn being the place where every professional of any age needs to be for visibility, regardless of niche, industry or profession. If you don't already have a LinkedIn profile, you'll soon be chomping at the bit to set one up.The book's greatest value for me came in the step-by-step guidance through each section of the LinkedIn profile. Breitbarth explained how to make the profile keyword-rich, searchable, and appealing. He gave details about what should be included to improve the odds that you'll be found.Other highlights:* Breitbarth talked about how to expand your network and how to ensure that your network is valuable and not just a collection of names.* He explained how to leverage and cultivate relationships such as those with college classmates, former co-workers, and folks who share interest groups. I came away with a much better appreciation for how to use the LinkedIn search function.* He gave advice on how to use LinkedIn settings for maximum utility without compromising privacy and security.* If you're a job seeker, there is a whole chapter dedicated to how LinkedIn can help.* I especially loved Chapter 19 called "Ready...Set...Go! A Six-Week, Two-Hour-per-Week Road Map to Results." No more excuses that you don't know what to do. It's all here, in black and white! This chapter alone is worth the price of the book.In short, if you follow the training Wayne Breitbarth provides in The Power Formula for LinkedIn Success (Second Edition - Entirely Revised): Kick-start Your Business, Brand, and Job Search, you'll know how to:* Create a profile more likely to be found by someone searching for the kind of work you do.* Use your LinkedIn network to look for a new job.* Use your LinkedIn network to find a qualified employee.* Use your LinkedIn network to find new clients and turn your online resume into an income-generating toolThis book The Power Formula for LinkedIn Success (Second Edition - Entirely Revised): Kick-start Your Business, Brand, and Job Search is under 200 pages, so it won't take you long to read. It belongs on every business person's bookshelf.
Intermediate or advanced users of LinkedIn probably don't need to buy this book. But if you are a LinkedIn beginner, or want to be sure you are getting a thorough introduction to the biggest networking tool ever, this book is a good place to start.You will know enough after reading this to help yourself find contacts and network like a pro, and you'll even be able to help your social media resistant friends get on LinkedIn.What I liked most about this book:1) The monthly action plan laid out at the end, complete with weekly tasks. Its well laid out enough that you could almost just type it into your Outlook or tasks calendar.2) That the author starts with the most important part of a profile, describes how it works and how to set yours up, and then gives you a couple of things to do. I have completed most of the to dos suggested throughout the book. It was painless, and possibly even a little bit fun. And I hate networking.So why no five stars? Honestly, the five stars are meant for books we "love," and though this was good enough to get me to use LinkedIn with confidence, I did not love the book. Did I mention I hate networking? I like this book as much as possible, considering its about a subject that I would like to ignore.
This is a fast paced, yet very complete book full of practical ways to use all the key features of LinkedIn. Newbies can learn how to dive in, while power users an pick up on areas they can take better advantage of.
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I recently attended a seminar that Wayne was one of the speakers at. Conveniently just before that I had logged onto LinkedIn for the first time. I honestly thought when he talked about his book he was another snake oil salesman just out to make a buck. I was wrong. He told us that he designed the book to be read on a flight to Dallas. I didn't take the flight but I was able to read the book in just over two days, with three kids in the house that is an accomplishment. The short read doesn't mean the book is lacking in content at all. In fact you could liken it to making juice from concentrate; it's all in there ready for you and not watered down. Each chapter I found myself going back to my profile and updating it with something new. I can't speak to the full pay out of the book yet as I just finished it ten minutes ago, but I can speak to the potential. By following the steps and leveraging the contacts you already have this will become an invaluable tool for anyone. I look forward to the weekly updates from Wayne and I look forward to the new contacts to my network the steps in this book will add. And I know those contacts will lead to new business for me in the future. My best advice for anyone who buys this book would be to lock yourself in your office for a couple days to read the book, take notes, dog ear some pages and keep your profile up so you can update it section by section as you go.
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